BRANDLIFE: BOUTIQUE HOTELS & HOSTELS BOOK
This exciting new volume in the Brandlife series profiles the world's best conceived and realized brand identities for hotels and hostels. Beginning with interviews of some of the leading hoteliers profiled, Hip Hotels and Hostels reveals the challenges as well as rewards of building a distinctive brand in today's climate. Features graphic identities, interiors and architecture as well as expert talks with designers and creative directors.
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Description
This exciting new volume in the Brandlife series profiles the world's best conceived and realized brand identities for hotels and hostels. Beginning with interviews of some of the leading hoteliers profiled, Hip Hotels and Hostels reveals the challenges as well as rewards of building a distinctive brand in today's climate. Features graphic identities, interiors and architecture as well as expert talks with designers and creative directors.
